Premiership Rugby and insurance brokers company Gallagher have announced a multi-year renewal that will see the partnership extend to a decade together at the end of 2028.
Gallagher has reinforced its commitment to the English top flight by agreeing a new three-year deal kicking off from the 2025/26 Season. Gallagher has been the official title sponsor of Premiership Rugby since 2018 and has helped drive attendance records across the league with the company’s ‘Right Here for Rugby’ initiative.
Simon Massie-Taylor, Premiership Rugby Chief Executive Officer, said: “Gallagher has been an incredible partner to Premiership Rugby, and all of our clubs, over the past six years. And this new extension provides important, long-term support for the sport as we write a new chapter together.
“Gallagher and its leadership have demonstrated real commitment and passion for growing the league and we could not have asked for more from a title partner. So I speak on the behalf of everyone at Premiership Rugby and all of our clubs when I say how delighted we are to have renewed our title partnership with Gallagher. We look forward to what we can achieve in what will become a decade together in what is fast-becoming one of the most successful partnerships in sport.”
Christopher E. Mead, Chief Marketing Officer of Gallagher, said: “We are thrilled to reinforce our commitment to English rugby by renewing our contract as title partner of Premiership Rugby for three more years. Gallagher Premiership Rugby provides action and excitement like no other game in our view and we want to continue to play our part in the future growth of the game and the aspirations for the league that the team has set out.
“In times of change trusted partnerships are fundamental to success, be that in sport or business, and we continue to support this fantastic sport with our unwavering commitment. At Gallagher we are committed to supporting the communities in which our clients live and work and we stand shoulder to shoulder with all rugby clubs and fans as we move into the next chapter.”
Last season the Gallagher Premiership was broadcast in 164 territories – reaching more than 100 million fans across the globe. In its debut season with TNT Sports the league achieved its fastest-ever sold-out Gallagher Premiership Rugby Final after the closest season on record.
Since 2018, Gallagher has co-funded Premiership Rugby’s award-winning community programme, Project Rugby, which has seen more than 100,000 young people engage in the sport across England. The programme focuses on the recruitment of players from underrepresented groups including, women and girls, people with disabilities, and those from ethnically diverse or lower-social economic backgrounds.
Independent research shows that 84% of participants wanted to play more rugby, with over 150 grassroots clubs benefitting from signing new players after the Project Rugby sessions.
Michael Rea, CEO of Gallagher in the UK, added: “I am delighted to renew and extend our partnership with Premiership Rugby. Our relationship over the past six seasons has helped to take the game of rugby to new viewers and participants, from all walks of life, something which we are very proud of. For our business, the partnership has helped us to expand the Gallagher name, interact with rugby at all levels of the game, and build a great bond with the rugby community.”