#3. England
UK Sport have announced plans to bid for part of the Tour de France in 2027, the World Athletics Championships in 2029 or 2031, and the Rugby World Cup in 2035 or 2039. However it confirmed it would also pursue events which it said would “resonate and align with evolving consumer habits” such as urban and e-sports.
“When we talk to cities about events, pretty near the top of the list are urban sports,” said Morton. “And e-sports is quite a broad church. At one end of the spectrum, you’ve got a pure gaming, Call of Duty, at the other end of the spectrum, you’ve got virtual and simulated Olympic and Paralympic sports. And so where we’re going to start exploring is from that place, rather than the opposite.”
#4. New Zealand
