Giant rugby brand Canterbury of New Zealand, are celebrating its 120 years of inspiring generations past and present. The rugby clothing leaders have created an emotive campaign that showcases the brand’s impressive sporting cultural heritage.
The focus of the video is ‘from its homeland and across the world stage’, with Canterbury looking back to their roots upon New Zealand’s glorious South Island. Directed by award-winning Kiwi visual artist, Tom Gould, the campaign’s ‘hero film’ captures the legacy of Canterbury of New Zealand and celebrates some of the most iconic moments, where the three C’s have played a part.
In an emotive video, the history of Canterbury of New Zealand is conveyed, from standing shoulder-to-shoulder with war heroes, to now being synonymous with sporting greats across the globe. You can watch the video via the embedded YouTube link below.
Canterbury of New Zealand’s strong lineage with rugby icons includes an 80-year partnership that started in 1918 with the New Zealand All Blacks and a 15-year partnership with New Zealand’s cricket team, the Black Caps .
Additionally, the heritage brand now partners Ireland’s national rugby team, as well as The British & Irish Lions.
Luke Doddrell, Global Senior Vice-President for Canterbury of New Zealand, says: “For 120 years, Canterbury of New Zealand has been creating activewear as resilient as the people that wear it. We’ve been there for the moments that matter, both on and off the field. “We know what it means to be resilient and to tackle challenges head on, and as a result we’re made tougher.”